Admiral Corporation of America Inc. - Trusted Since 1934

corp.comm@admiral.global

  • APPROACHING OUR CENTENNIAL

Nearly a Century of

Trust & Innovation.

Founded in Chicago in 1934, Admiral has been part of everyday life for generations. Today, we continue that tradition bringing thoughtfully crafted appliances, electronics, energy solutions, and more to homes and businesses around the world.

ESTABLISHED

1934

Chicago, Illinois, USA

90+

YEARS

50+

COUNTRIES

4

BUSINESS UNITS

1934

OUR AMERICAN HERITAGE

OUR HERITAGE

A Heritage Worth Celebrating

Admiral began with a simple belief that well-made products can improve everyday life. In 1934, Ross D. Siragusa turned that belief into a company that would go on to become a household name across America and beyond. From the world's first colour television to pioneering home appliances, Admiral has always been about bringing meaningful innovation into people's homes.


As we approach our centennial, that same spirit guides everything we do. Today, Admiral serves customers across the Americas, Middle East, Africa, India, and Asia with a growing portfolio that includes appliances, consumer electronics, HVAC, and clean energy solutions.

Army-Navy "E" Award

Honoured for WWII production excellence

World's First Colour TV

The Admiral C1617A, December 1953

HVAC & Climate Solutions

Residential and commercial air conditioning since the 1960s

Evolving for Tomorrow

Expanding into energy & new technologies

What We Stand For

Built on Values

That Endure

For nearly a century, Admiral has stood for quality, reliability, and care. These values have guided us through decades of change and continue to shape how we design products, choose our partners, and serve our customers. As we look ahead to our next hundred years, we remain committed to building products and partnerships that make a positive difference.

Customer First

Quality & Reliability

Integrity & Trust

Sustainability

Innovation

Agility & Passion

Proven Quality

Products crafted to the highest standards, backed by decades of expertise

Generational Trust

A name families have relied on across multiple generations

Thoughtful Growth

Expanding carefully into new markets and product categories

Future-Ready

Investing in clean energy and emerging technologies for tomorrow

OUR JOURNEY

Milestones & Partnerships

A snapshot of the key developments, partnerships, and achievements that have shaped Admiral's growth in recent years.

1924 >

Founder Ross D Siragusa launches Transformer Corporation of America

1934 >

Company formally named Admiral Corporation of America

1954 >

Launched in USA

Introduced the First Color TV

Sold 5 Million TV Sets in 1951

1964 >

Admiral

opens RHQ in Taiwan

and becomes AOC

Journey begins with Rockwell

1974 >

Small Appliances division

Acquired by Magic Chef

1984 >

Factory

in China begins operation for Global Expansion

1994 >

2nd Factory in Beijing China begins operation to meet global demand

2004 >

Admiral Overseas Corporation launched in Mexico.

2014 >

AOC Smart Tv’s Launched

AOC Gaming Monitors Launched

2019 >

Admiral Corporation of America Middle East Africa Head Quarters established.

2020 >

Admiral Appliances 

Opens Middle East Office for ME Africa & CIS in Dubai

2021 >

Admiral

develops  Energy Storage

& EV Charging Solutions with the launch of Admiral Energy,

partnering with Greealtairnano

2021 >

Admiral Mobility 

Established in 2021 focused on developing new energy commercial trucks,

vans and buses.

2021 >

Admiral Energy

announces partnership with

Hitachi Energy for Grid Charging Solutions.

2023 >

Admiral Energy 

announces partnership

with AUTEL, to expand EV charging infrastructure in the

Middle East and Africa.

2024 >

Admiral

announces partnership

with JUMBO, as distribution partner in UAE

2025 >

Admiral

announces partnership

with MUNDO TOTAL, as partners in LATAM to relaunch Appliances & Electronics in Americas

A LEGACY OF FIRSTS

Pioneering Moments in Our History

With 75 innovations across home appliances, radio, and television, Admiral has always been about doing things first.

1924

The Very Beginning

Ross D. Siragusa founds the Transformer Corporation of America. By 1929, it becomes one of the world's largest suppliers of radio parts.

1934

Admiral is Born

Siragusa rebuilds after the Great Depression, purchasing the "Admiral" trademark for just $200. The company is formally incorporated as Admiral Corporation of America.

1939

The Aeroscope Radio

Admiral introduces the Aeroscope Radio an early example of the company's commitment to bringing well-designed, accessible electronics to everyday households.

1942

Honoured for Excellence

Admiral receives the Army-Navy "E" Award for outstanding wartime production one of the highest honours for manufacturing contribution during World War II. The iconic "Smart Set" branding debuts.

1946

First Steps Abroad

Admiral opens its first international factory in Toronto, Canada the start of a global presence that would eventually span Mexico, Italy, Taiwan, India, and over 110 countries.

1948

Portable Radio & Triple Thrill

Admiral launches the Petite Portable Table Radio and the Triple Thrill a combined radio, phonograph, and television unit that brought multi-media entertainment into the home for the first time.

1950

Television Boom & First TV Sponsor

Admiral becomes one of the first brands to sponsor national television, backing Sid Caesar's Admiral Broadway Revue and Notre Dame football. Production surpasses one million TV sets. The Triple TV Triumph and first Table Television models launch alongside Admiral's first vacuum cleaner.

1951

Entering Home Appliances

Admiral expands beyond electronics, launching its first range of refrigerators marking the brand's entry into major domestic appliances. Over five million TV sets are sold.

1953

World's First Colour Television

On 30 December 1953, Admiral introduces the C1617A the world's first all-electronic colour television, priced at $1,175. A defining moment in consumer electronics history.

1955

First 21-Inch TV & Product Expansion

Admiral introduces the first 21-inch television set, setting a new standard for screen size. The same year sees the launch of the Deluxe Table Radio, the Smart Set TV, and Admiral's first Electric Cooker extending the brand further into the kitchen.

1956

Phonograph & Dual-Speaker Radio

Admiral launches the Phonograph & Radio Combo and the Portable Radio with Dual Speakers continuing to innovate in home entertainment with products designed for quality sound and convenience.

1960s

"America's Smart Set" — Peak Era

Admiral reaches over 14,000 employees with operations in 110 countries. Revenue exceeds $414 million. The product range expands to include air conditioners, and the iconic "America's Smart Set" slogan becomes a household phrase.

1967

Duplex Freezer Refrigerator

Admiral introduces the Duplex Freezer Refrigerator a side-by-side design that becomes a staple of modern American kitchens and reflects the brand's growing leadership in home appliances.

1970

Microwave Oven

Admiral enters the microwave oven market, embracing yet another emerging kitchen technology and helping to make microwave cooking accessible to the everyday home.

2019

A New Chapter Begins

Admiral Corporation of America revitalises operations with regional headquarters in Dubai and Singapore, expanding into clean energy solutions alongside its core appliance heritage.

Quarter 4

2024–25

Return to the Americas

Admiral relaunches in Venezuela through the Mundo Total partnership, and enters the Indian market. New manufacturing relationships established with world-class partners across appliances, electronics, and HVAC.

WHAT WE OFFER

Our Product Range

From kitchen essentials to clean energy Admiral's portfolio is designed to serve modern homes and forward-thinking businesses.

Appliances

Complete range of major and small domestic appliances designed to enhance modern living.

Refrigerators - Cookers Washing Machines
Dryers - Small Appliances

Consumer Electronics

Smart televisions, audio systems, and connected home entertainment solutions.

Smart TVs - Audio Systems Home Entertainment

HVAC

Residential and commercial climate control solutions for homes and businesses.

Mini Splits - Multi Splits Commercial AC - VRF Systems

Energy

Clean energy solutions including energy storage, inverters, and EV charging infrastructure.

Energy Storage - Inverters EV Chargers - Grid Solutions

Robotics

Next-generation robotics solutions as Admiral expands into intelligent automation and AI-driven technologies.

Automation - AI Solutions Intelligent System

HOW WE MAKE IT

Crafted to the Highest Standards

Every Admiral product reflects our commitment to quality developed in partnership with some of the world's most respected manufacturers.

PREMIUM STANDARDS

Every Admiral product undergoes rigorous quality assurance processes, meeting and exceeding international certifications and safety standards across all markets we serve.

GLOBAL MANUFACTURING NETWORK

Admiral collaborates with some of the world's most renowned and established manufacturers, leveraging decades of combined expertise to deliver products that consumers trust worldwide.

INNOVATION AT SCALE

Products crafted to the highest standards, backed by decades of expertise

20+

MANUFACTURING

PARTNERS

4+

PRODUCT

CATEGORIES

100%

QUALITY

CERTIFIED

5

CONTINENTS

SERVED

WHERE WE ARE

Growing with Purpose, Globally

Admiral is present across the Americas, Middle East, Africa, India, and Asia with more markets on the horizon coming soon.

AMERICAS

Back Where it All Began

Admiral has returned to the Americas with its relaunch in Venezuela, and is actively exploring new opportunities across the region. More to come soon.

FL, Miami - Global HQ

MIDDLE EAST & AFRICA

Our Regional Hub

Dubai serves as the operational centre for Admiral's growing presence across the Middle East and Africa, with valued partnerships in the UAE, Saudi Arabia, and beyond.

Dubai, UAE - MEA HQ

INDIA

A New Chapter

Admiral has entered the Indian market, bringing its appliance and electronics range to consumers through leading retail and e-commerce channels.

Bengaluru, India - Regional Office

ASIA PACIFIC

Partnerships & Manufacturing

Singapore and Hangzhou anchor Admiral's Asia Pacific operations, supporting manufacturing partnerships and business development across the region.

Singapore & Hangzhou

SAUDI ARABIA

A Growing Presence

Admiral's retail footprint in the Kingdom continues to expand through valued regional partnerships.

Ongoing

WHAT'S NEXT

More Markets Coming Soon

We're thoughtfully expanding our reach. Stay tuned for announcements about new markets and partnerships in the near future.

Coming Soon

THE PEOPLE BEHING ADMIRAL

Our Leadership

A dedicated team guiding Admiral's vision and growth across every region and business vertical.

Board


Abby Thomas

Group CEO

Nigel Hawley

Group CFO

Alejandro Laya

Americas Business Head

Vishal Saxena

Middle East Africa Business Head

James Zhu

Business Development China

LET'S CONNECT

Get in touch!

Whether you're interested in a partnership, press enquiry, or simply want to learn more we'd love to hear from you.

Admiral Corporation of America Inc.

As we approach our centennial, we welcome conversations with partners, media, and stakeholders around the world.

Global Headquarters

1200 S Pine Island Rd,

Miami Florida

MEA REGIONAL HEADQUARTERS

216, B4, Dubai South Headquarters,

United Arab Emirates

ASIA HEADQUARTERS

1 North Bridge Road, #06-17,

High Street Centre, Singapore

Email

corp.comm@admiral.global

Send us a Message